Episode 002: Jarred Stedman, GM of Mocha Group
Guest: Jarred Stedman, General Manager at Mocha Group
Host: Lyn Taylor, Photographer & Owner of Desk and Studio
Episode Summary:
In this episode, Lyn sits down with Jarred, General Manager at Mocha Group, to discuss his unique journey from a photographer to a leader in the media world, specializing in the beauty industry. Jared shares insights on the evolution of commercial photography, how personal branding has become key in today’s market, and how his career has shifted from shooting stills to working on large-scale creative projects. He also talks about the importance of collaboration in the creative process, the changing landscape of commercial photography, and the power of leveraging your brand.
Jarred’s perspective on photography, branding, and media is eye-opening, and he provides valuable advice for photographers looking to move into the commercial and editorial world.
Key Takeaways:
Personal Branding: Jarred discusses how personal branding is now just as important as technical skills, helping photographers and creatives stand out in an increasingly competitive market.
Creative Collaboration: A strong creative team is vital. Jarred highlights the importance of collaboration with makeup artists, hair stylists, and other creatives to create a successful shoot.
Leveraging Opportunities: He shares how he leverages every shoot to build his brand, create compelling content, and celebrate others in the industry.
Adapting to Change: As commercial photography evolves, Jarred talks about the importance of adapting to new technologies like AI and mobile phones and how these changes impact the industry.
Advice for New Photographers: Jarred encourages photographers to start creating the work they want to be known for, even if they’re just beginning, and to experiment without waiting for clients to give them permission.
Links Mentioned:
Mocha Group https://mochagroup.com.au/
Jarred’s Instagram https://www.instagram.com/jarredstedman/
Andrew O'Toole https://www.hartandco.com.au/artists/andrew-otoole
“We’d like to acknowledge the Gadigal people of the Eora Nation, the traditional custodians of the land on which we are recording this podcast, and pay our respects to their Elders past, present and emerging.”
Podcast Credits
Video and Audio recording: Nick Payne and George Artin
Editing: Nick Payne and Lyn Taylor
Music: Sam Newton